Richmond Marketing have increased operational efficiency, gained better business intelligence and increased revenue and profitability through the implementation of our SmarterBrand solution.
Richmond Marketing is an innovative trend-spotting and consumer-focused premium brand builder. The company adds value to brand owners, providing them with the necessary tools they need to thrive in the Irish marketplace. Included in their brand portfolio are energy drinks, healthy beverages, beers, ciders, wines, spirits, cocktail mixes and healthy snacks.*
Richmond Marketing relies on having a clear picture of their brands distribution.
Aligned with the drive and objectives introduced in 2016 they needed:
- Continued accessibility to brand data for various stakeholders
- An iPad compatible solution
This solution is a complete business application that captures, tracks and monitors product information across the marketplace to obtain a competitive advantage through an ability to measure key sales drivers, frequent reporting for identification of areas of opportunity and weaknesses and clear visibility of field employees performance.