As an innovative and consumer-focused marketing enterprise, Richmond Marketing is always seeking to gain a greater understanding of consumer trends and the Irish snacks and beverage market. With a proven track record of adding value in this space, Richmond Marketing boasts an extensive portfolio of premium brand building and driving business growth at scale.
To prove the value they offer clients RM relies on having a clear picture of their brand’s distribution. They required increased operational efficiency and improved business intelligence in order to generate business growth. In addition, they sought an effective data-capturing solution for the brands they manage, alongside an intelligent reporting process.
Richmond Marketing has increased operational efficiency, gained better business intelligence and increased revenue and profitability through utilising the Leaf service.
William Donnelly
Managing Director; Richmond Marketing
Through the implementation of SmarterBrand, Richmond Marketing is now supported by outstanding market, customer and consumer insight which underpins our decisions and strategy. The level of business insight and intelligence we now have into target consumers, customers and market trends enable us to focus sales and marketing effort, maximise return and add value for customers, allowing us to respond to a rapidly changing environment.
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